A useful brief makes the project understandable to someone who has not been part of the earlier conversations.

1. Project Context

Describe the business, its current stage and the reason for the project. State whether the work concerns a new concept, an existing workspace or a proposed change. Include only the background needed to understand the decision ahead.

2. Objective

Write one sentence explaining what the project should help the business decide or achieve. Avoid substituting a list of activities for the objective. For example, “clarify the member proposition before developing the design brief” explains the purpose more clearly than “hold a workshop.”

3. Intended Audience and Offer

Describe the proposed member groups and the workspace experience you intend to provide. Mark untested assumptions so a reader can distinguish a working idea from a confirmed requirement.

4. Current Information

List the documents already available, such as a concept note, site information, communication material or operating guidance. Add a short description of what each document contains and who can clarify it. The brief can refer to records without reproducing all their contents.

5. Decisions, Constraints and Dependencies

  • What decision needs to be made next?
  • Which constraints are confirmed?
  • What information is still missing?
  • Which people need to contribute or approve a decision?
  • Which other workstreams depend on the result?

6. Support Required

Describe where outside support would help. Name the service area if it is known, but also explain the underlying question. This allows a discussion of scope without assuming that the first service label chosen defines the entire engagement.

7. Next Conversation

Finish with the questions you want to address first and the contact responsible for the brief. A concise document with visible open questions is more useful than a polished document that hides uncertainty.

When ready, use Contact Us to introduce the project. The website’s enquiry form remains limited to the five approved fields; this outline is not an additional form.